Eco Beauty Market - from the Environmental Defence

Register today! Eco Beauty Market is tomorrow!
well this looks like a good trend -  this was a registered event, but you can support the CAMPAIGN.

Here's something you're probably not thinking about when you're brushing your teeth, changing the little one's diaper, and putting on deodorant in the morning: before you even make it to the breakfast table, you've probably used almost 15 personal care products with over 100 host of toxic ingredients. The chemicals in your face cream, your diaper cream, your shampoo, and your lipstick have been linked to cancer, birth defects, infertility, and a long list of health concerns.
Over 1,700 cancer-causing, hormone disrupting, and allergy-inducing substances have been banned or restricted in European personal care products. But, many of these same harmful substances can still be found in Canadian products. And Health Canada doesn't even know everything that's in the cosmetics we use every day. Find out more about how these substance affect you, and where to find safer alternatives

Want to detox your personal care routine, but aren't sure what products might be right for you? Need help convincing your friends or family that great natural products do exist? The Just Beautiful Eco Beauty Market is an opportunity to talk to the experts, and sample and shop for products made by companies that have taken the Just Beautiful Pledge. By shopping at the Just Beautiful Eco Beauty Market, you will also be helping to make personal care products safer for all Canadians by supporting the Just Beautiful campaign; a portion of proceeds from each purchase made at the market will be donated to Environmental Defence.

Environmental Defence 'Just Beautiful' campaign launch - Is Aveda complying?

Environmental Defence "Just Beautiful" campaign launch - The Globe and Mail
A worthy undertaking - environmental cosmetics. So - Aveda or not?

Here's a discussion

The impressions we have formed of Aveda makeup, skin care and haircare products are primarily from the services we received over the years in beauty salons such as facials, manicures, pedicures, and hair colorings...

When you visit the Aveda website, you are immediately seeing big, bold, clean water ads, and organic farming ads, 'Farming is the #1 polluter of US waterways. Organic farming keeps them free of pesticides and chemicals.' And yet, they continue to dump toxic chemicals into the Aveda line. As many of you know from... parabens seep into skin tissue and have been linked to cancer. The Aveda makeup and skincare line uses several of these parabens in much of the cosmetic line, mostly methylparaben.

Phenylenediamine, resorcinol, along with fragrance, slicylic acid, and ethyl lactate which causes skin, eye, or lung irritation are some of the not so natural ingredients in Aveda products. It is nearly impossible to get exact ingredients in each of their products by visiting the website. They have a general 'ingredients list'on the Aveda website. Natural? Sure. The ingredients they list are natural. But why are they not listing the rest? On the website….'Aveda products show that what you put on your body should be as healthy and natural as what you’d put into it'.

hmmm. Evidently Aveda pledged to be 'paraben-free' by August 2010. Want to check?

Try SKIN DEEP, the COSMETICS DATABASE from the Environmental Working Group. I did find Methylparabens, and other toxicity elements in MOST Alveda products including an unidentified FRAGANCE additive.

Check your own brands - and see what mysteries lurk in your 'organic' products....