Environmental Defence 'Just Beautiful' campaign launch - Is Aveda complying?

Environmental Defence "Just Beautiful" campaign launch - The Globe and Mail
A worthy undertaking - environmental cosmetics. So - Aveda or not?

Here's a discussion

The impressions we have formed of Aveda makeup, skin care and haircare products are primarily from the services we received over the years in beauty salons such as facials, manicures, pedicures, and hair colorings...

When you visit the Aveda website, you are immediately seeing big, bold, clean water ads, and organic farming ads, 'Farming is the #1 polluter of US waterways. Organic farming keeps them free of pesticides and chemicals.' And yet, they continue to dump toxic chemicals into the Aveda line. As many of you know from... parabens seep into skin tissue and have been linked to cancer. The Aveda makeup and skincare line uses several of these parabens in much of the cosmetic line, mostly methylparaben.

Phenylenediamine, resorcinol, along with fragrance, slicylic acid, and ethyl lactate which causes skin, eye, or lung irritation are some of the not so natural ingredients in Aveda products. It is nearly impossible to get exact ingredients in each of their products by visiting the website. They have a general 'ingredients list'on the Aveda website. Natural? Sure. The ingredients they list are natural. But why are they not listing the rest? On the website….'Aveda products show that what you put on your body should be as healthy and natural as what you’d put into it'.

hmmm. Evidently Aveda pledged to be 'paraben-free' by August 2010. Want to check?

Try SKIN DEEP, the COSMETICS DATABASE from the Environmental Working Group. I did find Methylparabens, and other toxicity elements in MOST Alveda products including an unidentified FRAGANCE additive.

Check your own brands - and see what mysteries lurk in your 'organic' products....